August 15, 2012

Who are the conductors?

To come up with a great idea, you have to read the brief.
To sell a great idea, you have to read the room.

The first thing I ask myself when I walk into a presentation is
"Who are the conductors?"

Who directs the orchestra?

And who's running the train?

The first gets the vision and the second gets it done.

If you're lucky, it’s the same person. Usually it’s not.