May 23, 2011

Would you rather be liked or loved?

Chasing likes is a pretty easy way to show how popular you are, but are you providing any value besides getting buried in someone's news feed?
Saw this little ad on It linked to, not Facebook. Might be interesting to compare likes to ratings.

May 3, 2011

Is your ad making promises your employees can't keep?

Their "We try harder" tagline is relevant again thanks to this headline, but can Avis live up to it at the counter?