January 27, 2011

Is it possible for word play to come back into vogue?

I always write lines like this and clients always kill them for being repetitive.

2 comments:

  1. I actually feel like I see quite a bit of marketing these days that features what I'm sure the writer intends to be "word play." But most of the material comes out like a bad puns or too jokey (which is always the criticism I receive when I try to get clever).

    I think it really comes down to whether or not it's effective.

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