Great photography and a tight sign-off line. The simplicity is right on for a global push. I snapped these in the Frankfurt airport. Full disclosure: My recent adventure being stranded in Germany was thanks to an unrelated project for SAP.
If you don’t follow me on twitter, you probably don’t know I was stuck in Frankfurt thanks to the volcanic ash from Eyjafjallajökull,. Still playing catch up, but here are the ads that caught my eye during my extended adventure.
This is really an execution, not a concept. But it looks cool. An old creative director of mine pitched doing a lenticular for every project. If he sees this, I’m sure he’ll be impressed that they keep getting more advanced – and he’ll probably start using this deodorant.