January 26, 2010

Why pay more for a premium brand of a commodity product?


Tide is striking a nice balance between design and economics.

According to Stuart Elliott’s NY Times write up of this campaign, the strategy is something like “taking care of your clothes makes more sense than buying new ones.” Which might be why the “Style is an option. Clean is not.” tagline almost seems to contradict the fun and fashionable look of these ads.

But I think the ads work because they convey the message that “Tide helps you look great.”

(I grabbed the "mismatch" ad from AdPulp.)

January 25, 2010

What do you want to do before you die?

That sounds much cooler than "What's on your bucket list?"

The Buried Life follows four guys completing a list of "100 things to do before you die" and helping 100 strangers fulfill a dream along the way.
It began as a documentary project and now airs on Mtv.

January 21, 2010

What would I rather be sitting on instead of my office chair?

Another busy week, so here's a blast from the past to tide you over.

This is the another gem from Anne’s Ad Attic, home of vintage ads pulled from a stack of old magazines I inherited from my Grandma. (She actually kept them in the guest room, but that doesn’t lend itself to alliteration.)

January 15, 2010

How's it hanging?

Until I got married, I didn’t even realize there was another way to hang a toilet paper roll.

It’s a question people never think about. But once you ask, they can’t help talking about it. You can cast your vote at CottonelleRollPoll.com.

Nice simple graphic. And I bet recording the man on the street interviews for their YouTube channel was an interesting job.

January 12, 2010

Do you find this business rewarding?


So Duane Reade has a new and improved loyalty program coming out. I'm just glad these are an improvement over the forced images they've been running.