Nicked from Twinings or the other way around? In fact they're probably the same company, or nicked it from someone else in the first place...http://www.youtube.com/watch?v=JEa6Vw2sOcE
"is promotion a form of art?" Absolutely. The things people are doing now a days to create a new interesting ad or promotional campaign is creative as any art form. Making art out of coffee and promoting recycling with the exchange of a disposable cup for a new mug, in my opinion is art. Promotional campaigns now a days have taken a whole new creative angle. Like Starbucks has illustrated here. I think it takes an artistic person to come up with and put these plans into action.