Is custom uniqueness the last Unique Selling Proposition left?
These ads have already made the rounds, but I just got a chance to check out ConverseOne.com, where you can design your own shoes. I don't think these animal mash-ups are particularly well done, but I’m really intrigued by the whole product customization trend. Plenty of other companies have been playing in the custom space: Jones Soda M&Ms Freitag bags Kleneex NIKEiD Can you think of any others? Here’s the rest of their photoshop animal abuse: