Ask A Copywriter: August 2008

Will you marry me?

I’m getting married at the end of the month, then going on my honeymoon. So I won’t be posting for the next three weeks.

In the meantime, enjoy this collection of wedding themed ads:

That's the best one ever made.
All other commercials featuring weddings fall into five themes:

1. The crazy bride

2. Every Girl’s Dream

3. Sex

4. Something goes wrong

5.The groom trap – a.k.a. Beer ads

The client wants revisions, pay each player $50

I bet the first comp of this ad said “Collect 200” and the account team, client or lawyers pointed out that you can win less or more than that.
If you're forced to add something that doesn't fit into a headline, you're better off starting over with a new concept. Otherwise, you're just going to torture yourself and the reader.

The difference one letter can make

This Times Square billboard features mannequins hoisting the final letter in place. And plenty of tourists stop and point when they realize they’re not real people.
Unfortunately, from most angles, the headline looks like it says “Business Checking Fee.”

Are you ready to rock?

The Battle of the Ad Bands is back.
And The Concept Farm’s own Bad Guy is gunning for dominance.

If you dig them as much as the groupies do,
toss ‘em a vote here every day.

How are you living your life?

I think Live United is a great line for the United Way. And the navigation at LiveUnited.org makes it easy to find out how to get involved.

How much for a gallon of coffee?

I guess America really does run on Dunkin'.

Don’t all kids freak out when a stranger points scissors at their head?

That's my Dad cutting my hair. Obviously, he never saw these great illustrations for Cozy’s Cuts For Kids.

I spotted these in one of those GoCard postcard ad kiosks.

Who unleashed the beast?

This flyer appeared on the corner of 24th and 6th today.

I've seen that image floating around the internet, but who is really behind it?

Should you?

Cool poster for the School of Visual Arts:

Here's a close up for a detailed view:

Don't you ever shut up?

Probably the only place being a loud mouth is a selling point is talk radio.

These ads were altered a week or so after they went up.

(Noise violation tickets)

(And the always reliable duct tape)

Is this the best the future could do?

It's not a jetpack, but I guess starting your vehicle with a button is pretty space-age.

Blade wielding artist attacks blade peddling ad

Subway artist, Poster Boy NYC worked his X-acto knife magic on Gillette.

You can see more graffiti commentary on this same Mach 3 ad here.

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