Don’t be so hard on yourself. Hugo Boss posted these ads to get consumers to pen a line for their fragrance at HugoSayIt.com. The winning submission will appear on a billboard in the meatpacking district. Here are a few of the gems: Very literary: Excellent use of cross promotion: The official contest is closed, but you can submit your shot at copywriting fame here in the comments.
Absolut is splashing their vodka soaked vision of utopia around the city. The executions are a bit hit or miss, but I give them credit for sticking with the campaign.
Nike yanked these hyperdunk ads for supposedly being homophobic before I even got around to posting them. I recommend calling 877-DUNKD-ON before they shut it down too.
A few of these flyers appeared around Chelsea last week. WhereDidRockNRollGo.com is signed “The Swindle" and "Keep Faith” then leads to a rant against corporate rock titled “See you next Tuesday.” If nothing musically earth shattering happens tomorrow, maybe they can win the contest Guitar Center is hyping at MakeRockHistory.com.
I found this business card sitting on a ledge in Grand Central. Do you recognize that name? Nice reminder to catch the season two premiere of Mad Men this Sunday. But I wish the “Download a Sterling Cooper business card” feature on SterlingCooperAdAgency.com had the option to type in your name and title.
Yesterday, I posted ads for the Sports Museum. Today, it’s one dedicated to another type of scoring. Saw these posters hanging at the Museum Of Sex at 5th and 27th.
Do you make superfluous luxury goods or purely useless crap? Well, here’s the ideal way to reach a captive audience of consumers so bored or annoyed that they’ll consider any pitch just to feel the numbed bliss of shopping.
5. Mount Rushmore Garden Statue Sure gas is expensive, but your backyard is still the worse vacation spot ever.
4. Pet’s Observation Porthole Do you want to taunt Fido with a glimpse of freedom or pretend he’s a spaceship captain?
3. Big Foot The Garden Yeti Sculpture Ever since the gnome sold out to Travelocity, this guy is the only authentic fantasy statue left in the lawn game.
2. Animated Trailer Hitch Critter Because the humor of a “redneck on board” sign is too sophisticated.
1. X5: Hair Laser Maybe I’d think it was a good idea to rub a handheld laser on my head, but not one that bears a striking resemblance to the Axe Detailer Shower Tool.
Vegas was a blast. Not sure if he was inspired by this ad, but one of my groomsmen bought me a shot of Patron. Unfortunately, the bartender thought he said Citron. Let's just say ordering tequila and getting vodka is entertaining as long as you're not the one drinking it.
And this was the oddest piece of branding I saw: Yes, that's an eBay themed slot machine.
These ads for a new synthetic blood beverage appeared this week. I like the concept, but think that the "drink responsibly" line gives a little too much away. Wish they waited to pay it off on the microsite. You can check out this YesBustNoButYes post to see the vial of blood in the mysterious direct mail part of the campaign.
