May 29, 2008

Feeling lucky?

I think I saw this "the right numbers could be anywhere" concept in another state years ago. Not sure if pointing out the randomness of the numbers encourages me to buy a ticket, but I got a kick out of the "The odds are good. The evens aren't bad either" line.

May 28, 2008

No really, do you like to watch?

Love the pin up girl style of these Showtime ads

I also like the flip of business and pleasure in the line.

May 27, 2008

Do you like to watch?

Saw these ads for the MTV Movie Awards last week.

There was also another version with the line, “Hey McLovin, win one and you might actually get some.”

And this hilarious eyesore went up over the weekend.

May 23, 2008

Feeling sluggish?

I took this shot because I loved that these people were both sleeping in perfect position. But I hated that Pom, the pomegranate drink was doing yet another fake drug ad.

Then I checked and they’re really selling actual pills.

May 22, 2008

How do you get the word out?

The copy could be clearer, but interesting media choice using abandoned bikes for the new how-to site

(Certainly more resourceful than planting your own bicycles.)

You can see another Graffiti piece in the campaign that’s an easier read on Animal.

May 21, 2008

Have you tried freelancing?

Another gem from

Guess the Freelancers Union still has their work cut out for them.

May 20, 2008

Would you vote the same way again?

HBO set up voting booths in Union Square this morning and challenged people to recast their vote in the 2000 presidential election.

They had replicas of the infamous Florida hanging chad ballots. I’m a bit embarrassed to admit that I couldn’t figure out how to use it.
Kristina here had to show me (an advantage voters in 2000 didn’t have.)

And when you turn in your ballot, they gave you a political style button and trading cards.

I’ll trade you James Baker for Katherine Harris.

Great promotion for their new film Recount.

May 19, 2008

Concentrated media

Saw this interesting video shelf display for Tide over the weekend.

It was just a few frames of the bottle changing size to illustrate the fact that it's concentrated. Pretty effective.
What really intrigued me though is how thin the video display is.

Where else could you stick one of these?

May 18, 2008

All My Life For Sale

I once sold everything I owned on eBay to explore how identity is shaped by the objects and brands we buy. No really, it’s true.
Now Reed is repeating the experiment at

You can check out John Freyer’s original version of the project at

May 16, 2008

Is there a formula for good ads?

Accounting firm Marks Paneth & Shron is torturing me with math problems on my commute.

If this is your idea of fun (or you’re just smarter than me,) you can play along at (I wonder if Shron is pissed his name got left off the url?) The answers lead into little addy facts about the firm like “With 3 locations in the NYC Metro area… we’re easily accessible.”

And don't miss copyranter’s take on another ad in the campaign at Animal New York.

May 15, 2008

Who’s obeying who?

I’ve heard several people admire these posters around the city and wonder who's behind them.

A google search for HEEL Chihuahua turns up a sponsored link for with a “we will not be fashion accessories” manifesto on YouTube that's racked up 466,725 views.
I also found this post which explains it’s all a teaser campaign for an upcoming Disney movie called Beverly Hills Chihuahua.
The campaign borrows heavily from Obey The Purebreed...

...which borrows heavily from Shepard Fairey, who borrows heavily from all over. In any case, it’s better than the actual movie poster:

Nice to see that movie marketing keeps experimenting.

But what if you can't afford it?

I’m not crazy about the brownie line. But "Shop like you deserve it" is a great tagline for them to use during an economic downturn because you can interpret "it" as healthier options or the quality of their in-store experience.

May 12, 2008

Listen to the hits or Get rid of zits

I've seen these giant iPod vending machines before:

But not even Jessica Simpson could convince me to buy Proactiv acne treatment at the airport.

Terminal D in Dallas

May 11, 2008

Happy Mothers Day

Instead of your name in lights, how about your tagline in real roses?

Nice display in Grand Central.

May 9, 2008

Are you worried about identity theft?

But can't afford one of those fancy shedders?
Too lazy or infirm to tear paper by hand?
Then here’s the ad for you:

May 8, 2008

How many razor blades do you need?

This Gillette Mach 3 ad is attracting its fair share of graffiti.

"Just say no."

Yes, that's a real band-aid stuck to the ad. Guess someone is sick of cutting themselves while shaving.

"Enough blades already."

May 7, 2008

Do you smell something?

This gas pun caused some minor pain at the pump.

Just a quick pic from my trip. Busy playing catch up at work.