October 15, 2013
October 14, 2013
October 5, 2013
October 2, 2013
October 1, 2013
But IPO & buyout fever has induced a more traditional approach of buying eyeballs instead of earning them.
Of course, it's all a waste if you don't follow this rule: Make something worth sharing and people will.
Pretty well executed example from Honda using a promoted celebrity tweet to drive views of a TV commercial:
UPDATE: @Honda did a ton of fun tweets to warn snack food brands about the Odyssey's built-in vacuum. A few examples:
.@Oreo Did we mention the #MegaStuf setting? pic.twitter.com/t4LY4o4GSq— Honda (@Honda) October 2, 2013
@Honda The popcorn-devouring HondaVAC is in for a treat when it discovers and eats up lost Orville pieces!— Orville Redenbachers (@OrvillePopcorn) October 1, 2013
@PopSecret but what if one of the kernels remains unpopped? That's when fear sets in. http://t.co/luwaBW0x59— Honda (@Honda) October 1, 2013
September 27, 2013
September 26, 2013
September 25, 2013
“It’s been helpful for me to realize that there’s a difference between the craft of the creative work that you do and the craft of making money off of that creative work.” – Ze Frank
September 24, 2013
From the CreativeMornings Tumblr:
"An awesome project, Web Designers’ First Websites features the dastardly first dabbles into website creation by several web designers. It’s refreshing to see designers celebrating the ugly, and acknowledging that the first step to being kind of good at something, is really sucking at it."
"The way to have a good life is to do stuff that matters."
The nuggets on mastering your craft and the art of not sucking in Hugh Macleod's "Authenticity is the New Bullshit” are worth any price if you take them to heart. Lucky for us, it’s now free to download.
A much nicer way of saying you have to suck before you can be great.
And Mercedes-Benz posted the following on September 23, 2013. I believe in coincidence. And I've have seen different teams come up with the exact same idea and different agencies pitch similar campaigns more than once. So I don't care if someone saw the other spot before executing theirs. What's interesting to me is if they did something to make it their own and make it better.
Of course, this quote jumped out at me.
"We then remembered a video we’ve seen a while ago: a guy moving a chicken around while its head stood perfectly still: Exactly the same thing the Mercedes system is able to do. (A perfect analogy! But above all we wanted to create something that we would really enjoy to watch. So we tried to improve it somehow and thought: What’s better than seeing a chicken shaking? A chicken that is shaking to some funky disco music of course! And hopefully, people will agree with us."
I don't care if they saw the Fuji spot or one of other random chicken head videos on the internet. The key is this phrase, "So we tried to improve it somehow..."